Our Mission
Labor is the foremost challenge facing the future of food production in our country and the long-term prosperity of rural America. Our mission is to unify and mobilize the agricultural community in an unprecedented effort to combat the labor crisis threatening the agriculture industry by connecting farmers and ranchers with individuals eager to work.
“New Acres is the long-awaited response to the labor crisis we see across the agricultural industry. This is a complex issue that can’t be solved by one organization, that’s why New Acres is novel in its approach to building consensus across education, business, and industry to tackle this problem head-on.”
– Marty Ropp
We Connect People with Life Changing Careers in Agriculture
The Problem
40%
of America’s agricultural land will be in transition within the next 15 years (American Farmland Trust)
87%
of farmers say it is more difficult today to fill a position than in previous years (Purdue Center for Commercial Agriculture)
2.4 million
the number of farm jobs that go unfilled every year (American Farm Bureau)
The Opportunity
3 out of 4
Americans want to know more about how their food is produced (American Farm Bureau)
1,676,600
18 to 30-year-olds interested in farm and ranch jobs we know how to reach right now
48%
the increasing number of individuals drawn to the appeal of rural living (Gallup)
Investing in the Future of the Agriculture Industry
Your partnership communicates your organization’s commitment to collaboration across sectors of the agricultural industry to address ag-labor needs.
This effort is not meant to silo our industry in the work we could accomplish separately. Rather, by pooling our resources and expertise we will create a long-term sustainable solution. True collaboration ensures that we effectively fund and implement strategies that meet our industry’s common need.
Your partnership inspires new beginnings for young people across the country to see themselves in production agriculture.
Your partnership tells the powerful story of life in rural America that inspires the next generation of production agriculturists. It will promote the career possibilities that exist and bring motivated, talented, and hardworking young people to our industry.
Our Key Initiatives
The New Acres Data Project: Finding our Future Agricultural Workforce
Utilizing advanced analytics to build a custom audience, New Acres has developed a comprehensive database of individuals in the United States who are most inclined to consider a career in production agriculture. We seek to improve, enhance, and employ this data set to engage those within our industry as well as non-traditional audiences who our industry may have historically overlooked.
Inspire New Beginnings: The Power of Storytelling
Storytelling is the most powerful tool we have in reaching and inspiring new individuals to fall in love with and see themselves in production agriculture. Our industry has amazing stories to tell of its incredible progress, of individual farmer’s and rancher’s passion and care for the land, and the rewarding lifestyle and career opportunities that await those willing to work hard and embrace the rural way of life.
Ongoing Support for Farmers & Ranchers
By providing resources and education on the best practices to attract, hire, and retain employees, we will assist producers in securing labor for long-term success in their operations.
Become a Sustaining Partner Today
We believe that through collaborative effort and collective action, we will address the issue of ag labor head-on, ensuring a sustainable and prosperous future for agriculture, its businesses, and the communities it sustains. Partnering with New Acres secures your organization's part in connecting individuals to life-changing careers in agriculture.